Image SEO checklist: from upload to published page
A practical image SEO checklist covering file names, alternative text, dimensions, compression, and checks after publishing.
Read the guideTHE IMAGE SEO LIBRARY
Better images.
A clearer publishing process.
Practical guides for the small details that make website images easier to understand, manage, and use.
Foundations
Image filename vs alt text vs caption: what goes where?
Understand the different jobs of filenames, alt text, titles, and captions before publishing image metadata.
Read the guide12 image SEO mistakes to catch before publishing
Find common image publishing mistakes, from guessed descriptions and keyword-heavy names to broken references and unreadable exports.
Read the guideFilenames
How to name image files for SEO
Build a simple image naming convention with specific subjects, useful variants, and clear examples for website uploads.
Read the guideBulk rename images for SEO without losing the originals
A batch workflow for descriptive image filenames, collision checks, original-to-new mappings, and review before publishing.
Read the guideShould you rename images that are already published?
Evaluate the impact of renaming live images and plan URL replacements, references, and checks before making changes.
Read the guideAlt text
How to write useful alt text for website images
Write image alternative text with a clear purpose, specific examples, and a review process that avoids keyword stuffing.
Read the guideAn editor’s checklist for AI-generated alt text
Review AI image descriptions for accuracy, page context, visible text, and unsupported claims before publishing.
Read the guideDecorative image alt text: when an empty description is right
Decide whether a decorative website image needs empty alt text, and avoid describing visual flourishes as meaningful content.
Read the guideE-commerce
Product image alt text: examples for different views
Write distinct alt text for product front views, close-ups, scale photos, and variants without repeating sales copy.
Read the guideAn e-commerce image naming convention that scales
Organize product photos by identifier, variant, and view with a naming workflow designed for catalog teams.
Read the guidePerformance
WebP vs JPEG vs PNG for website images
Choose an image export format by content, transparency needs, visible quality, and measured file size.
Read the guideHow to compress website images without obvious blur
A visual review workflow for resizing and compressing photos while protecting the details that matter to readers.
Read the guideHow to choose image dimensions for a website
Plan image dimensions around layout slots, aspect ratios, responsive crops, and the detail visitors need to see.
Read the guideWorkflows
How to hand off image SEO metadata with a CSV
Use an original-to-new filename mapping, reviewed alt text, and a one-image import test to move image metadata between tools.
Read the guideHow to audit image SEO across an existing website
Prioritize an image SEO audit using page importance, broken assets, description quality, mobile display, and publishing records.
Read the guideImage SEO for blog posts: featured images, diagrams, and screenshots
Prepare article images around reader intent, specific descriptions, readable screenshots, and useful captions.
Read the guideImage SEO on Mac and Windows: a browser-based workflow
Prepare image names, alt text, and exports in a web browser on Mac or Windows, with clear limits and a review checklist.
Read the guideIndustry guides
Image SEO for real estate listings and property galleries
Organize property photos by room and view, draft factual alt text, and review listing context without guessing property features.
Read the guideImage SEO for restaurant menus, dishes, and interiors
Prepare restaurant photographs with accurate dish names, useful descriptions, and readable alternatives to image-only menus.
Read the guideImage SEO for photography portfolios
Plan portfolio image filenames, descriptions, crops, and exports while preserving the photographer’s intended presentation.
Read the guideImage SEO for hotels and travel websites
Describe rooms, views, and destinations accurately, organize travel assets, and avoid unsupported claims in image metadata.
Read the guideImage SEO for manufacturers and industrial catalogs
Organize machinery and component images with verified identifiers, precise views, and technically reviewed descriptions.
Read the guideImage SEO for service businesses and project galleries
Prepare project, team, and process photographs with factual descriptions and useful local context for service websites.
Read the guide